Gap: “Give Your Gift” Holiday Campaign

Every now and then, a holiday spot lands exactly where it should… warm, genuine and totally on brand. Gap’s new campaign does just that.

A few things I love about it:
• It feels real. The focus on connection and sharing your “gift” comes through in a way that isn’t trying too hard.
• The product supports the story instead of shouting at you. It’s more about how it fits into moments of giving.
• The multigenerational choir is such a smart choice. It brings heart, history and a sense of community without leaning on gimmicks.

In a season full of noise, this is a reminder that simple, thoughtful craft still wins. If you give it a watch, pay attention to how the movement, the textures and the music all work together to make you feel something.