Electrolux: Photo & Video

Thrilled to see our work with Electrolux go live!

We had the privilege of creating photo and video assets for the launch of their most premium laundry pair in the striking new matte Alpine Green.

As the producer for this project, I strategically planned overlapping shot lists for three days of production, carefully optimizing reset times for each crew and ensuring a seamless workflow between photo and video teams. This included managing talent, props, wardrobe, and product to bring everything together smoothly.

With Electrolux embodying functionality, minimalism, and aesthetic appeal, this shoot focused on intentional set design, precise lighting, and thoughtful styling.

Stay tuned for behind-the-scenes photos!

Credit: Salt Paper Studio